PinExplore

Baking Keywords: Cakes, Cookies, Bread & Desserts, with Search Volume

Baking is one of the biggest food categories on Pinterest, and one of the most seasonal: cookies in December, banana bread all year, pies in the fall. These are the baking and dessert keywords with the most monthly searches, and the ones you can rank for.

🇺🇸 Baking keywords: United States

50 keywords · updated 02/11/2026 · Download the list (CSV, free)

Keywords50near-duplicates merged
Biggest1.5Mcookie recipes
Searches / month13.7Mall keywords together
Reachable1baking recipes
Baking keywords with monthly Pinterest search volume, United States
#KeywordSearches / monthDifficultyOur verdict
1cookie recipes1.5M
65 Hard
HardDominated by big accounts: target a longer, more precise variation.
2cheesecakealso: cheesecake recipes1.4M
77 Hard
HardDominated by big accounts: target a longer, more precise variation.
3dessert recipesalso: easy desserts, dessert recipes easy1.3M
82 Hard
HardDominated by big accounts: target a longer variation like “dessert recipes easy”.
4banana bread1.2M
77 Hard
HardDominated by big accounts: target a longer, more precise variation.
5cinnamon rollsalso: cinnamon rolls recipe, cinnamon rolls ideas1.2M
83 Hard
HardDominated by big accounts: target a longer variation like “cinnamon rolls recipe”.
6browniesalso: brownies recipe, brownies ideas1M
84 Hard
HardDominated by big accounts: target a longer, more precise variation.
7baking recipes775.5K
56 Medium
Worth itReachable with a strong pin and the keyword at the start of the title.
8cake recipesalso: cake recipes easy719.8K
81 Hard
HardDominated by big accounts: target a longer variation like “cake recipes easy”.
9sourdough discard recipes707K
81 Hard
HardDominated by big accounts: target a longer, more precise variation.
10bread recipes603.8K
69 Hard
HardDominated by big accounts: target a longer, more precise variation.
11sourdough recipes563.9K
76 Hard
HardDominated by big accounts: target a longer, more precise variation.
12muffinsalso: muffins recipes easy, muffins ideas481.7K
80 Hard
HardDominated by big accounts: target a longer variation like “muffins recipes easy”.
13sourdough breadalso: sourdough bread recipe390.3K
82 Hard
HardDominated by big accounts: target a longer variation like “sourdough bread recipe”.
14sourdough starteralso: sourdough starter recipe301.4K
75 Hard
HardDominated by big accounts: target a longer variation like “sourdough starter recipe”.
15sourdough cinnamon rolls148.3K
73 Hard
HardDominated by big accounts: target a longer, more precise variation.
16banana bread muffins123.5KCheck it freeBig search: aim at a longer variation.
17pie recipesalso: pie recipes easy120.6KCheck it freeBig search: aim at a longer variation.
18bread recipes homemade117.5KCheck it freeBig search: aim at a longer variation.
19brownies recipe homemade110.1KCheck it freeBig search: aim at a longer variation.
20sourdough pizza dough87KCheck it freeBig search: aim at a longer variation.
21sourdough bagels78.9KCheck it freeBig search: aim at a longer variation.
22banana bread cookies55.7KCheck it freeBig search: aim at a longer variation.
23banana bread recipe healthy52.7KCheck it freeBig search: aim at a longer variation.
24cake recipes easy homemadealso: cake recipes homemade51.3KCheck it freeBig search: aim at a longer variation.
25easy desserts with few ingredients50.3KCheck it freeBig search: aim at a longer variation.
26cheesecake cups40.1KCheck it freeLong-tail: good for a title or a variation.
27easy desserts for a crowdalso: dessert recipes for a crowd38.4KCheck it freeLong-tail: good for a title or a variation.
28cheesecake bars37.5KCheck it freeLong-tail: good for a title or a variation.
29bread recipes sweet35.4KCheck it freeLong-tail: good for a title or a variation.
30baking recipes desserts35.3KCheck it freeLong-tail: good for a title or a variation.
31cupcakes birthday34KCheck it freeLong-tail: good for a title or a variation.
32brownies from scratch32.3KCheck it freeLong-tail: good for a title or a variation.
33cookie recipes chocolate chip30.3KCheck it freeLong-tail: good for a title or a variation.
34cheesecake dip28.4KCheck it freeLong-tail: good for a title or a variation.
35cookie recipes homemade24.5KCheck it freeLong-tail: good for a title or a variation.
36sourdough scoring ideas22.8KCheck it freeLong-tail: good for a title or a variation.
37easy desserts to make21.7KCheck it freeLong-tail: good for a title or a variation.
38banana bread recipe moist19.2KCheck it freeLong-tail: good for a title or a variation.
39banana bread brownies18.6KCheck it freeLong-tail: good for a title or a variation.
40cupcakes design17.9KCheck it freeLong-tail: good for a title or a variation.
41cinnamon rolls homemade easy15.1KCheck it freeLong-tail: good for a title or a variation.
42easy desserts to make at home14.5KCheck it freeLong-tail: good for a title or a variation.
43banana bread cinnamon rolls13.7KCheck it freeLong-tail: good for a title or a variation.
44cake recipes from scratch13.5KCheck it freeLong-tail: good for a title or a variation.
45brownies cake12.9KCheck it freeLong-tail: good for a title or a variation.
46cupcakes for birthday12.6KCheck it freeLong-tail: good for a title or a variation.
47bread recipes indian10KCheck it freeLong-tail: good for a title or a variation.
48baking recipes cookies8.6KCheck it freeLong-tail: good for a title or a variation.
49cinnamon rolls cake7.8KCheck it freeLong-tail: good for a title or a variation.
50cupcakes for kids6.9KCheck it freeLong-tail: good for a title or a variation.

🇩🇪 Baking keywords: Germany

50 keywords · updated 02/11/2026 · Download the list (CSV, free)

Keywords50near-duplicates merged
Biggest481.7Kmuffins
Searches / month1.9Mall keywords together
Reachable3backen rezepte, käsekuchen rezept
Baking keywords with monthly Pinterest search volume, Germany
#KeywordSearches / monthDifficultyOur verdict
1muffinsalso: muffins rezept einfach481.7K
76 Hard
HardDominated by big accounts: target a longer variation like “muffins rezept einfach”.
2kuchen rezeptealso: kuchen rezepte einfach, einfache kuchen262.6K
65 Hard
HardDominated by big accounts: target a longer variation like “kuchen rezepte einfach”.
3plätzchen rezeptalso: plätzchen rezept einfach, plätzchen ideen120.4K
84 Hard
HardDominated by big accounts: target a longer variation like “plätzchen rezept einfach”.
4blechkuchen rezepte einfachalso: blechkuchen einfach schnell, blechkuchen rezepte110K
66 Hard
HardDominated by big accounts: target a longer variation like “blechkuchen einfach schnell”.
5torten rezepte100.3K
61 Hard
HardDominated by big accounts: target a longer, more precise variation.
6zimtschnecken rezeptalso: zimtschnecken rezept einfach100.3K
66 Hard
HardDominated by big accounts: target a longer variation like “zimtschnecken rezept einfach”.
7plätzchen rezepte weihnachtenalso: plätzchen weihnachten94.8K
69 Hard
HardDominated by big accounts: target a longer, more precise variation.
8brot backen rezeptealso: brot backen rezept einfach, brot backen einfach54.2K
75 Hard
HardDominated by big accounts: target a longer variation like “brot backen rezept einfach”.
9dessert rezepte einfachalso: dessert rezepte einfach schnell48K
65 Hard
HardDominated by big accounts: target a longer variation like “dessert rezepte einfach schnell”.
10kekse rezeptealso: kekse ideen, kekse rezept einfach46.9K
64 Hard
HardDominated by big accounts: target a longer variation like “kekse rezept einfach”.
11käsekuchen ohne boden40.6K
62 Hard
HardDominated by big accounts: target a longer, more precise variation.
12backen rezeptealso: backen ideen, backen einfach40.5K
44 Medium
Worth itReachable with a strong pin and the keyword at the start of the title.
13käsekuchen rezept34.5K
59 Medium
Worth itReachable with a strong pin and the keyword at the start of the title.
14zimtschnecken kuchen33.2K
58 Medium
Worth itReachable with a strong pin and the keyword at the start of the title.
15muffins kindergeburtstag29.7K
72 Hard
HardDominated by big accounts: target a longer, more precise variation.
16kekse rezepte weihnachten29.4KCheck it freeLong-tail: good for a title or a variation.
17tortendekorationen techniken28.7KCheck it freeLong-tail: good for a title or a variation.
18rührkuchen rezeptalso: rührkuchen rezept einfach23.8KCheck it freeLong-tail: good for a title or a variation.
19brötchen backenalso: brötchen backen schnell21.6KCheck it freeLong-tail: good for a title or a variation.
20brot backen ohne kohlenhydrate17.9KCheck it freeLong-tail: good for a title or a variation.
21kekse backenalso: kekse backen rezept14.8KCheck it freeLong-tail: good for a title or a variation.
22käsekuchen muffins11.8KCheck it freeLong-tail: good for a title or a variation.
23plätzchen verzieren11.5KCheck it freeLong-tail: good for a title or a variation.
24backen mit kindern11.4KCheck it freeLong-tail: good for a title or a variation.
25plätzchen backenalso: plätzchen backen rezepte10KCheck it freeLong-tail: good for a title or a variation.
26backen kindergeburtstag9.9KCheck it freeLong-tail: good for a title or a variation.
27torten rezepte geburtstagalso: torten geburtstag9.6KCheck it freeLong-tail: good for a title or a variation.
28einfache kuchenrezepte8.6KCheck it freeLong-tail: good for a title or a variation.
29blechkuchen einfach schnell saftig8.4KCheck it freeLong-tail: good for a title or a variation.
30torten rezepte fruchtig8.2KCheck it freeLong-tail: good for a title or a variation.
31käsekuchen vom blech7.4KCheck it freeLong-tail: good for a title or a variation.
32kekse dekorieren7.3KCheck it freeLong-tail: good for a title or a variation.
33backen ohne zucker6.9KCheck it freeLong-tail: good for a title or a variation.
34muffins dekorieren6.7KCheck it freeLong-tail: good for a title or a variation.
35blechkuchen kindergeburtstag6.7KCheck it freeLong-tail: good for a title or a variation.
36rührkuchen rezept saftig6.6KCheck it freeLong-tail: good for a title or a variation.
37kekse ohne zucker6.5KCheck it freeLong-tail: good for a title or a variation.
38käsekuchen mit mandarinen6.2KCheck it freeLong-tail: good for a title or a variation.
39brot backen mit trockenhefe5.9KCheck it freeLong-tail: good for a title or a variation.
40torten füllungen5.7KCheck it freeLong-tail: good for a title or a variation.
41rührkuchen saftiger5.4KCheck it freeLong-tail: good for a title or a variation.
42kuchen rezepte geburtstag5.1KCheck it freeLong-tail: good for a title or a variation.
43käsekuchen mit streusel5.1KCheck it freeLong-tail: good for a title or a variation.
44plätzchen ohne zucker4.4KCheck it freeLong-tail: good for a title or a variation.
45backen herbst4.2KCheck it freeLong-tail: good for a title or a variation.
46brötchen rezeptealso: brötchen ideen4.1KCheck it freeLong-tail: good for a title or a variation.
47muffins mit schokostückchen4.1KCheck it freeLong-tail: good for a title or a variation.
48muffins geburtstag4KCheck it freeLong-tail: good for a title or a variation.
49blechkuchen geburtstag3.7KCheck it freeLong-tail: good for a title or a variation.
50muffins kindergarten3.5KCheck it freeLong-tail: good for a title or a variation.

How to use these baking keywords

  • Baking pins keep working for years: a strong cookie or bread pin can bring traffic every season.
  • Name the texture or the shortcut people look for: “soft”, “chewy”, “no yeast”, “one bowl”.
  • Pin seasonal bakes 6–8 weeks ahead: Christmas cookies from October, pumpkin from August.
  • Put the keyword at the start of your pin title and in the first line of the description, the way people type it.

More food keyword lists

Questions

Where do these baking keywords come from?

From Pinterest: we start from the main baking searches, add what Pinterest's search bar suggests for each, and keep the ones with a monthly search volume. Near-duplicates (“cookies”, “cookie recipes”) are merged into one line, with the others shown as variants.

Can I use these keywords for a blog, YouTube or Instagram?

Yes. The volumes are Pinterest searches, but they show what people want to cook: the same wording works in blog post titles, video titles and captions. For a food blog, the difficulty column tells you which ones a small site can rank for on Pinterest.

What does keyword difficulty mean?

PinExplore reads the top 20 pins of each search: their saves, the size of the accounts behind them and their age, weighed with the search volume. 0–34 is easy, 35–59 medium, 60+ hard. It is measured for the biggest keywords; the free keyword tool checks any other one.

How often is the list updated?

Once a month, with Pinterest's latest search volumes. The CSV download always holds the current list.

Every keyword, not just these 50

PinExplore gives you the volume and difficulty of any Pinterest keyword, its suggestions, and the winning pins behind it.

See plans & pricing

Source: Pinterest search suggestions and Pinterest's own monthly search estimates. Difficulty and verdict: PinExplore, from the top 20 pins of each search.